Connect In Korea
Connect In Korea (connectinkorea.weebly.com) is an initiative that seeks to bring together everyone from all walks of life to discuss on any aspects about digital media and social media consumption in South Korea.
With rich social media content such as podcasts, videos, infographics, visualisations, blog posts, curated content and Wiki pages, coupled with multiple touch points such as Twitter, Facebook, Delicious, Naver and Me2day, Connect In Korea strives to create a holistic learning and entertaining experience for all who wants to learn about digital media in South Korea. For both Koreans and for our international audience, feel free to post your comments, email us your observations, like our Facebook page, or simply tell us what you want us to post on our website!
With rich social media content such as podcasts, videos, infographics, visualisations, blog posts, curated content and Wiki pages, coupled with multiple touch points such as Twitter, Facebook, Delicious, Naver and Me2day, Connect In Korea strives to create a holistic learning and entertaining experience for all who wants to learn about digital media in South Korea. For both Koreans and for our international audience, feel free to post your comments, email us your observations, like our Facebook page, or simply tell us what you want us to post on our website!
We are featured on Asia Digital Map, by the Ogilvy Public Relations Team!
Chasing Ji Soo
How does a Swedish boy court a girl who lives all the way in South Korea? It is always important to know your market, whether you are a lovelorn boy or a professional marketer. This clip demonstrates why!
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Ogilvy's Howard Han on Digital Media In Korea (Part 2)
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Part Two: Howard gives us some tips on how to manage Crisis Communication, identifies key changes in the digital media scene in South Korea, and advices on how businesses can more effectively penetrate the market.
Click here to read his take on the following questions:
1. How should companies utilize digital media to communicate with its stakeholders in a crisis situation?
2. How can companies in Korea best prepare changes in the digital media scene over the next five years?
3. What advice would you give to clients who wish to penetrate South Korea's digital market?
Ogilvy's Howard Han on Digital Media In Korea (Part 1)
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Digital Media has become essential for almost all consumer centric businesses today. This is especially important for South Korea, who has one of the highest internet penetration rates and internet speeds in the world.
In the first of this two-part series, Howard Han, Digital Influence Lead at Ogilvy Public Relations Worldwide, shares with us his thoughts on what is distinctive about the South Korean digital scene and identifies popular trends that businesses needs to look out for and whether success is measurable in this field.
1. What is unique about South Korea's digital media scene?
2. What are some of the popular trends for ditigal media in South Korea?
3. How should MNCs plan and execute a digital media marketing campaign in South Korea? What would be your KPIs to measure the success of the campaign?
Latest Changes in the South Korean Social Media Landscape
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Many changes have occurred in South Korea over the past one year. For one, mobile penetration rate has increased tremendously! South Koreans are surfing the net from their mobile phones more than ever before!
Also, South Korea has one of the world's fastest internet speed! What a highly developed country!
Look at our infographic to find out more!
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Many changes have occurred in South Korea over the past one year. For one, mobile penetration rate has increased tremendously! South Koreans are surfing the net from their mobile phones more than ever before!
Also, South Korea has one of the world's fastest internet speed! What a highly developed country!
Look at our infographic to find out more!
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South Korea's Demographic of Internet Users
Which occupation uses the internet most frequently in South Korea? Which income group of internet users are most prevalent? Who are you exactly targeting if you launch an internet marketing campaign in South Korea?
An overview of South Korea's Internet Usage Rate by Gender, Age, Household Income, Occupation and Education Levels. Read more about it on our blog!
An overview of South Korea's Internet Usage Rate by Gender, Age, Household Income, Occupation and Education Levels. Read more about it on our blog!
South Korea's Social Media Landscape (Infographic)
This infographic was done by a previous group of students who also worked on the Digital Media in South Korea Wiki page. Brilliantly done!
Interview With Carl Kwan - Social Media Expert (Part 1)
It was our honour to have Carl Kwan, a social media expert based in South Korea to share with us his professional insights on South Korea's social media landscape.
Interview With Carl Kwan - Social Media Expert (Part 2)
Part 2 of the interview with Carl Kwan, South Korea's social media expert. Fantastic, brilliant stuff.
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